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Dr. Martens France

Corporate events - oktober 2018

Dr. Martens opende in het najaar van 2018 een flagship store in Lille, Frankrijk. De communicatie en promotie hierrond lag in handen van een communicatiebureau uit Parijs. L’Alternative deed op haar beurt beroep op Jonas Verbeke Photography, na research op het internet. De opdracht was driedelig en werd in detail geformuleerd.

Een iconisch paar Dr. Martens stond model op verschillende plaatsen in de stad met als idee: “Dr. Martens arrive à Lille”. Vervolgens werden foto’s van de winkel gemaakt op de dag van de opening. Uiteindelijk vond een officieel openingsevenement plaats waarvan Jonas Verbeke Photography een sfeerfotoreportage inblikte.

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